live51 Privacy Policy

1. Introduction

live51 ("we", "us", "our") operates the online gaming platform accessible at live51.win and provides services including sportsbook betting, live casino, and online slots to players in Malaysia and other permitted jurisdictions. This Privacy Policy sets out how live51 collects, processes, stores, and discloses personal data in connection with the operation of the live51 platform (the "Platform").

By registering for a live51 account, accessing the Platform, or otherwise interacting with our services, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree with this Privacy Policy, you should not use the live51 Platform.

live51 handles personal data in a manner consistent with the Malaysian Personal Data Protection Act 2010 (PDPA) and applicable data protection principles. Where players are located in other jurisdictions, we apply comparable standards as required by the relevant legal framework.

2. Personal Data We Collect

live51 collects personal data from players through the following means: directly from you when you register an account or interact with the Platform; automatically through your use of the Platform; and from third-party service providers where permitted and necessary.

Category	Data Collected	Collection Method
Identity Data	Full legal name, date of birth, nationality, government-issued ID number (MyKad or passport)	Registration & KYC verification
Contact Data	Email address, mobile phone number, residential address	Registration form
Financial Data	Bank account details, e-wallet identifiers (Touch n Go, Boost), transaction history	Deposit & withdrawal processing
Technical Data	IP address, device type, browser type and version, operating system, session timestamps	Automated — Platform use
Usage Data	Games played, bet amounts and outcomes, deposit frequency, login history	Automated — Platform activity
Communications Data	Support chat transcripts, emails and messages submitted to live51	Direct communication with us

live51 does not collect sensitive personal data such as racial or ethnic origin, religious beliefs, health data, or biometric data unless specifically required for regulatory compliance purposes, in which case such collection will be clearly disclosed at the point of collection.

3. How We Use Your Personal Data

live51 processes your personal data for the following purposes:

• Account Registration and Management: To create and administer your live51 account, verify your identity, and maintain account records.
• Service Delivery: To provide access to the sportsbook, live casino, and slots sections of the Platform; to process bets, deposits, and withdrawals; and to operate the live51 VIP programme.
• Identity Verification (KYC): To comply with know-your-customer obligations and verify that players meet the 21+ age requirement before withdrawal processing is permitted.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, money laundering, and other unlawful conduct involving the Platform.
• Responsible Gaming: To monitor player activity for indicators of problem gambling and to administer responsible gaming tools including deposit limits, self-exclusion, and session controls.
• Customer Support: To respond to enquiries, complaints, and support requests submitted through any communication channel.
• Marketing Communications: To send you promotional offers, bonus notifications, and news about live51, where you have consented to receive such communications. You may withdraw this consent at any time.
• Legal and Regulatory Compliance: To comply with applicable laws, regulations, court orders, and requests from regulatory authorities.
• Platform Improvement: To analyse usage patterns, identify technical issues, and improve the functionality and user experience of the live51 Platform.

4. Legal Basis for Processing

live51 processes personal data on the following legal bases:

• Contractual Necessity: Processing required to perform the agreement between live51 and the Player, including account management, game access, and payment processing.
• Legal Obligation: Processing required to comply with applicable laws and regulatory requirements, including KYC, anti-money laundering, and responsible gaming obligations.
• Legitimate Interests: Processing that serves live51's legitimate business interests, including fraud prevention, platform security, and service improvement, where these interests are not overridden by the Player's rights.
• Consent: Processing based on your explicit consent, including marketing communications. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

5. Data Sharing and Disclosure

5.1 live51 does not sell, rent, or trade your personal data to third-party marketers or data brokers.

5.2 live51 may share your personal data with the following categories of recipients, strictly on a need-to-know basis:

• Payment Processors: Banks, e-wallet providers (including Touch n Go eWallet, Boost, Maybank, CIMB, Public Bank), and payment gateway operators necessary to process your transactions.
• Identity Verification Providers: Third-party KYC service providers engaged to verify player identity and age.
• Game Content Providers: Licensed game studios and providers whose content is hosted on the live51 Platform, to the extent necessary for game functionality and audit purposes.
• IT and Infrastructure Providers: Cloud hosting, server management, and cybersecurity service providers operating under confidentiality obligations.
• Regulatory and Law Enforcement Authorities: Where required by applicable law, court order, or formal regulatory request.

5.3 All third-party service providers who receive personal data from live51 are contractually required to maintain its confidentiality and to process it only for the specified purpose for which it was shared.

5.4 In the event that live51 undergoes a merger, acquisition, or sale of business assets, Player personal data may be transferred to the successor entity, subject to equivalent data protection commitments being maintained.

6. Cookies and Tracking Technologies

6.1 The live51 Platform uses cookies and similar tracking technologies to operate the Platform, maintain session integrity, analyse usage patterns, and where applicable, deliver relevant content.

6.2 The following categories of cookies may be used:

• Strictly Necessary Cookies: Required for the Platform to function. These include session authentication cookies and security tokens. These cannot be disabled without impairing Platform functionality.
• Functional Cookies: Used to remember your preferences such as language settings and game lobby display options.
• Analytical Cookies: Used to understand how players interact with the Platform, identify performance issues, and improve the user experience.

6.3 You may control cookie settings through your browser preferences. Disabling strictly necessary cookies will affect your ability to use the Platform.

7. Data Retention

7.1 live51 retains personal data for as long as necessary to fulfil the purposes described in this Privacy Policy, subject to the following retention standards:

• Account data and KYC records are retained for a minimum of five (5) years following account closure, in compliance with anti-money laundering regulations.
• Transaction records are retained for seven (7) years to meet financial record-keeping requirements.
• Marketing consent records are retained for three (3) years from the date consent was given or withdrawn.
• Support communication records are retained for two (2) years from the date of the last interaction.

7.2 Where personal data is no longer required and no legal retention obligation applies, live51 will securely delete or anonymise it in a manner that prevents reconstruction.

8. Data Security

8.1 live51 implements appropriate technical and organisational security measures to protect personal data against unauthorised access, loss, alteration, or disclosure. These measures include:

• SSL/TLS encryption for all data in transit between your device and the live51 Platform.
• Encrypted storage of passwords and sensitive account credentials using industry-standard hashing algorithms.
• Role-based access controls limiting internal access to personal data to authorised personnel only.
• Regular security assessments and penetration testing of Platform infrastructure.
• Two-factor authentication available for Player accounts and mandatory for internal staff accessing data systems.

8.2 Notwithstanding these measures, no internet-based platform can guarantee absolute security. Players are responsible for maintaining the confidentiality of their own account credentials.

9. Your Data Rights

Subject to applicable law and live51's legal obligations, you have the following rights in respect of your personal data held by live51:

• Right of Access: You may request a copy of the personal data live51 holds about you.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data.
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to live51's legal retention obligations.
• Right to Restrict Processing: You may request that live51 limit the processing of your personal data in certain circumstances.
• Right to Object: You may object to processing based on legitimate interests, including profiling for marketing purposes.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time.

To exercise any of the above rights, please contact live51 in writing at [email protected]. We will respond to verified requests within 30 days.

10. Children and Minors

10.1 The live51 Platform is strictly for use by persons aged 21 years and above. live51 does not knowingly collect personal data from any person under the age of 21.

10.2 If live51 becomes aware that personal data has been collected from a person under 21, that account will be immediately suspended, all deposits will be refunded, and the personal data will be deleted in accordance with our data retention procedures.

10.3 If you have reason to believe that a person under 21 has registered an account with live51, please notify us immediately at [email protected].

11. Updates to This Privacy Policy

11.1 live51 reserves the right to update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or Platform functionality.

11.2 Material updates will be communicated to registered players via the email address on file or by prominent notice on the Platform, not less than 7 days before the updated policy takes effect.

11.3 The effective date at the top of this Privacy Policy indicates when it was last revised. Continued use of the live51 Platform following the effective date of any update constitutes acceptance of the revised Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or live51's data handling practices, please contact us in writing at:

live51 Data Privacy
Email: [email protected]
Website: live51.win
Response time: within 5 business days for general enquiries; within 30 days for formal data subject requests.